The institutional videos I produced for Fersiltec primarily aim to strengthen trust in meetings with potential clients by showcasing the structural changes of the client’s company, Fersiltec’s services, and testimonials from satisfied customers.
The filming process for these videos was extensive, especially when capturing production line scenes over several months. I combined these moments with testimonials recorded in controlled environments, such as meeting rooms, to ensure high-quality sound and visual narrative. Some shorter videos, around two minutes long, use a soundtrack that guides the pace of the cuts and highlights the services provided. Others, longer in duration, feature detailed testimonials that help build public trust. These videos are used both in project presentations and on YouTube, but they play a key role in meetings with new clients.
The filming process for these videos was extensive, especially when capturing production line scenes over several months. I combined these moments with testimonials recorded in controlled environments, such as meeting rooms, to ensure high-quality sound and visual narrative. Some shorter videos, around two minutes long, use a soundtrack that guides the pace of the cuts and highlights the services provided. Others, longer in duration, feature detailed testimonials that help build public trust. These videos are used both in project presentations and on YouTube, but they play a key role in meetings with new clients.
REELS
The Reels produced for Fersiltec were developed with the aim of engaging potential clients and demonstrating the company's expertise in Industrial Automation, Robotics, NR-12, Industry 4.0, and Certified Panels. During the filming, which followed the execution of projects over several months, I had to adapt the shoots to the company’s intense routine, capturing key moments while the work was still ongoing. In addition to handling the filming and editing, I was responsible for creating the video concepts, always thinking about the final impact.
The Reels were created following social media trends, such as creative narration and trending music tracks, while maintaining a professional and attractive focus for potential leads. Although filming was the most time-consuming process, editing was completed within a week, ready to be posted and engage the audience on the platforms.
